Category Archives: ISAs

How Not To Set Investment Objectives

Setting Your Share Portfolio Objectives: A Lesson In How Not To Do it

In the spirit of more responsible investing that this blog is meant to represent, you’d expect me to have set out my objectives before I buy my first share. Right?


I’m human. I try to avoid impulse purchases. I know the sales techniques that companies use to get you to buy RIGHT NOW. I can see the techniques being used. I can feel myself being used.

Despite this, I succumbed.

Actually, it’s not quite that bad (I hope). I’m pretty sure the shares that I’ve bought do fit with my investment objectives. But let’s come back to that later. First, those objectives… Continue reading